Saturday 18 March 2017

Jet Set to Experience an altogether new McDonald’s Breakfast Menu!

McDonald's, one of the leading fast food giants in India, is all set to introduce new food items to its already existing expansive menu – bringing an Indian touch to its standard McDonalds breakfast menu comprising of egg cheese McMuffin, waffles, hash brown, McEgg, hot cakes and more.

From piping hot dosas or buttery parathas to appetizing egg bhurji, the new add-ons are backed to make Indians find solace and comfort in savoring traditional flavors over everything else that the F&B market has to offer. To be launched in Mumbai in its initial phase, across as many as 44 stores, McDonald’s desi menu is aimed to escalate its footfall to manifolds and make their stake healthier in the Indian food market. Post the success of its initial phase the company will gradually introduce its new variants to other states of the nation.

The variants will be grilled in nature than being fried. Certainly a good news for all the diet conscious men and ladies out there! In addition to these two variants in the burger category, McDonald's menu will also experiment with its beverage category and may introduce new drinks to its platform in the coming months.

The broad McDonald's breakfast menu will, however, stick to its core pricing range – somewhere between INR 30 and INR 200. The food giant will also make available its breakfast snacks through its quick McDelivery services and take away zones as like before.

The new menu can be seen as the unification of traditional Indian offerings and classic continental sustenance. Let’s have a glimpse of the expected new McDonalds breakfast menu

  • Masala Dosa Brioche, 
  • Scrambled Eggs, 
  • McEgg,
  • Egg and Cheese McMuffin, 
  • Veg Supreme McMuffin,
  • Hot Cake,
  • Veg and Egg Sausage McMuffin, 
  • Spinach and Corn Brioche, 
  • Waffles, and
  • Hash Brown.
Marking its footprints in India in the year of 1996, McDonald's has conveniently won the hearts of many since its inception. 17 years of service in the nation, the fast food giant has its outlets sprawling across every nook and corner of the country. Its first step to adding an Indian touch to its offerings happened with the introduction of McAloo Tikki Burger in the year of 1997 followed by paneer burgers and wraps in the coming years. The conception of an altogether separate McDonalds menu for breakfast added upscale marks to its net profits, and there has been constant upgradations and introduction of new and innovative items to its spread-out menu. A menu that’s exceptionally invigorating, comprehensive, refreshing, competitive, reasonably prices and available via all means of nature – through its restaurants, takeaway kiosks, and doorstep delivery services.

No comments:

Post a Comment