Since its inauguration in India in the year of 1996, McDonald’s has practically ruled the Indian fast food market. At present, the giant has more than 100 outlets across the nation and serves approximately 70% of the Indian population every day. Over the years, to state a fact, it has enjoyed expansive support in the market and has over done many national and international brands through its exclusive taste and freshness. Let’s see what makes McDonald’s better than the rest!
Branding – In many years of service in India, McDonald’s has built a solid brand name in the market. Its name is enough to lure people and get them visiting the stores. McDonald’s through its Ronald McDonald’s mannequin has built a solid reputation.
Tough Choices – McDonald’s is one exclusive brand that’s known for making tough choices. From adding an Indian touch to introducing new flavors every now and then, its experiments have always been appreciated by Indians and accepted with an open heart.
Better Innovation – Unlike other brands, McDonald’s is one fast food brand that, before introducing a new product in the market, makes it go through 100s of tests and actual sampling to know whether or not the new innovated product would work in the market. There are approximately dozens of such innovations introduced by McDonald’s in the India which we can state.
Appeal to Children – Unlike other brands that are more adult specific, McDonald’s appeals to kids and hence, it’s more lovable. The brand has a strong relationship with children, and over the years, it has built its reputation basis on that.
More offers – Compared to other food brands in the Indian market, it’s no surprise that McDonald’s presents more variety and different daily offers that are not only ideal for adults but also for kids. For instance, it’s sharing pack for two or three are good for friends, Happy Meals for kids and Maharaja Mac for people who love to relish more and more!
In addition to these, the quality of ingredients and food items offered by the brand is much better than the rest. The freshness is also unmatched. So, next time you plan to pay a visit to any other food joint, just remember, you'll miss on the best!
Branding – In many years of service in India, McDonald’s has built a solid brand name in the market. Its name is enough to lure people and get them visiting the stores. McDonald’s through its Ronald McDonald’s mannequin has built a solid reputation.
Tough Choices – McDonald’s is one exclusive brand that’s known for making tough choices. From adding an Indian touch to introducing new flavors every now and then, its experiments have always been appreciated by Indians and accepted with an open heart.
Better Innovation – Unlike other brands, McDonald’s is one fast food brand that, before introducing a new product in the market, makes it go through 100s of tests and actual sampling to know whether or not the new innovated product would work in the market. There are approximately dozens of such innovations introduced by McDonald’s in the India which we can state.
Appeal to Children – Unlike other brands that are more adult specific, McDonald’s appeals to kids and hence, it’s more lovable. The brand has a strong relationship with children, and over the years, it has built its reputation basis on that.
More offers – Compared to other food brands in the Indian market, it’s no surprise that McDonald’s presents more variety and different daily offers that are not only ideal for adults but also for kids. For instance, it’s sharing pack for two or three are good for friends, Happy Meals for kids and Maharaja Mac for people who love to relish more and more!
In addition to these, the quality of ingredients and food items offered by the brand is much better than the rest. The freshness is also unmatched. So, next time you plan to pay a visit to any other food joint, just remember, you'll miss on the best!
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